Media hype was defined by Peter Vasterman as a media-generated wave of wall-to-wall news triggered by one specific event and amplified by the self-reinforcing process in media news production. Researchers studying this phenomenon refer to it by different names, indicate its typical features and present its course in the form of graphically visualized models, and reflect on its origins. The aim of the analysis described in the text was to systematize the knowledge about researchers of the causes of media noise on the basis of an analysis of the English-language literature on the subject. This is the first analysis of this type, both in Poland (where media hype as a spontaneous phenomenon has not been described so far) and abroad (where the phenomenon has not been systematized so far).