Social Media in the Future: Under the Sign of Unicorn...
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Zakład Teorii Kultury, Instytut Filozofii i Socjologii PAN, Polska
Wydział Nauk Społecznych, Katolicki Uniwersytet Lubelski, Polska
Urszula Jarecka   

Zakład Teorii Kultury, Instytut Filozofii i Socjologii PAN, Nowy Swiat 72, 00-330, Warszawa, Polska
Submission date: 2022-02-15
Final revision date: 2022-04-08
Acceptance date: 2022-04-10
Publication date: 2022-06-30
Studia Humanistyczne AGH 2022;21(2):61–79
In this essay case studies pointing to problems related to the use of AI in shaping the virtual world are discussed. AI algorithms helps to shape and control the conventional web behaviour and speech of today’s media users, mostly teenagers and adults. Considering the development of software, social media may constitute a separate virtual world in the future. AI also shapes the image of this world and human relationships. The essay begins with an analysis of the future of social media against the background of truth; later, case studies show problems caused by AI to media users and the community. The authors attempt to answer questions such as: What kind of attitudes and abilities will be shaped in social media? What network ethics does AI dictate? What kind of attitudes and thinking will be promoted in the social media of the future?