Gender as a differentiating category of the User Experience design process
 
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Wydział Humanistyczny, Akademia Górniczo-Hutnicza im. S. Staszica w Krakowie, Polska
CORRESPONDING AUTHOR
Katarzyna Cieślak   

Wydział Humanistyczny, Akademia Górniczo-Hutnicza im. S. Staszica w Krakowie, Polska
Submission date: 2019-10-02
Final revision date: 2020-10-02
Acceptance date: 2020-10-04
Publication date: 2021-03-30
 
Studia Humanistyczne AGH 2021;(1):27–46
 
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ABSTRACT
This article approached the concept of gender category in the new technology industry, especially in the User Experience (UX) design process. The research problem relates to the question of how gender differentiates the User Experience design process? According to the analysis of the qualitative method (Individual In-depth Interview) the author distinguished elements that diversify the UX design process from a gender perspective. The main issues contained in colors, content, shapes, photos, graphics displayed on websites and apps dedicated to gender-specific users. The research included designers and researchers who are responsible for building User Experience in web and mobile application projects.