This article approached the concept of gender category in the new technology industry, especially in the User Experience (UX) design process. The research problem relates to the question of how gender differentiates the User Experience design process? According to the analysis of the qualitative method (Individual In-depth Interview) the author distinguished elements that diversify the UX design process from a gender perspective. The main issues contained in colors, content, shapes, photos, graphics displayed on websites and apps dedicated to gender-specific users. The research included designers and researchers who are responsible for building User Experience in web and mobile application projects.