The purpose of this article is to discuss Biała gorączka (White fever) by Jacek Hugo‑Bader which can be treated as a text which correspond with the main ideas of the New Journalism. The analysis of Biała gorączka show that the image of Russia outlined in this volume is inspired by road novel and gonzo journalism. The contemporary travel reportage strongly exposes the author’s impressions and opinions. It establishes dialogue with the reader and looks for inspiration in the language characteristic for fictional genres. The journalist‑traveler presents numerous limitations of reportage and often uses the elements characteristic for literary and journalistic genres.